Most shoppers know what "Cyber Monday" means, but what about "Blue Monday"? That was one of the descriptions that Ellen Davis, former manager of media relations for the National Retail Federation, kicked around in 2005 for a new trend retailers saw in holiday shopping—a spike in online sales the Monday after Black Friday. "Blue" was the color of Web hyperlinks, and painted a brighter image than another briefly considered label, "Black Monday," which already was associated with the 1987 stock market crash. Still, Cyber Monday was ultimately picked because it "just rolled off the tongue," Davis said. "We didn't create this trend that was already there," she said. "We just… Read More